Business in. Technology out. Nothing lost in the middle.
ABSTRKTION is a digital consultancy in Johannesburg. We do website design and rebuilds, fix what keeps you off the first page of Google, and automate the work your people still do by hand. Every claim we make carries a date and a method, so you can check it yourself.
There is a gap between what technology can do and what a business actually needs. We exist to close it.
ABSTRKTION reads as abstraction. Take something complicated, keep the part that matters, hand back the simple version. That is where the name came from and it is still the whole idea.
Most businesses we meet are not short of technology. There is a website somewhere, a system half the team logs into, three spreadsheets doing the real work and a WhatsApp group holding it together. What is missing is someone who will sit on your side of the table and translate.
IT providers talk in systems, licences and tickets. Business owners talk in customers, cashflow and month end. When nobody translates, you get digital work that is technically finished and commercially useless. So we work in the middle.
Simplifying complexities is not a slogan here. It is the job description.
Here is something we measured, with the method and the date beside it. We would rather hand you something you can check than something you have to take on faith.
One client's main search moved from second to first, and has read first on every check since.
TEN DATED READINGS, BROWSER, GOOGLE.CO.ZA, SOUTH AFRICAN CONNECTION LAST CHECKED 25 August 2026One term, one client. We are not going to tell you that is typical, because we do not know that yet.
See how we score →Three questions, and one of them is costing you money.
Can they find you?
Someone needs what you sell and types it into Google. If your competitor comes up and you do not, you never hear about that job. It does not show up anywhere as a loss, which is exactly why it goes on for years.
Do they pick you?
They found you, and now they are deciding between you and two others in about eight seconds. What your listing says, what your reviews say, and whether your page tells them what you actually do decides it.
Can they buy from you?
They want to give you the job. Is there a number they can tap, an address they can email, a form that asks the right things? We have audited businesses with no email address published anywhere on their site, and they had no idea.
Every scorecard we write opens with your three scores. Beside every score sits the thing we observed and the date we looked. The scores are our judgement. The observations are facts you can check yourself.
What we do, and what it costs.
Everything we sell has a number next to it. What it covers, how long it takes, and what you will be able to check yourself when it is done.
Get found
Search work. Your rankings, your Google listing, and the shape that gets you quoted in Google's AI answers.
Your position on your own money searches, measured before and after, dated both times.
Get picked
Your Google listing brought right, a proper way of asking customers for reviews, and your credentials made visible instead of buried.
Your listing, your rating and your review count, dated before and after.
Make it easy to buy from you
Website fixes and rebuilds. Three packages: the Refresh, the Redesign, and the Complete Overhaul, which covers search structure, your Google listing, speed and weight.
Send a test enquiry yourself and watch it arrive. Then the speed test, before and after.
Automation and process optimisation
Your process mapped as it actually runs, then rebuilt. Quote intake, enquiry follow up, bookings, reminders, approvals and reporting, including the work that has to cross more than one system.
The hours it took before, and the hours it takes after, timed by your own people.
Software built for you
Client portals, quoting and booking systems, dashboards, internal tools. Scoped and priced properly before anything is built. You own everything.
The thing itself, running, with your people using it.
AI built into your business
Chatbots that answer from your own prices and documents, agents that carry routine work end to end, and model driven checks inside the work you already do.
The work it takes over, timed before and after by your own people, and a record of what it said.
Tracking, analysis and reporting
Measurement set up properly, so every enquiry, call and WhatsApp is counted and you can see which of them came from where.
A report a person wrote, with the numbers, the dates and what we think you should do next.
Monthly care
Work continues every month, and every month you get a report a person wrote: what moved, what did not, and what we are doing about it.
While you are with us, we will not do this work for anyone chasing the same customers in your area.
A dated report every month.
Start with one fix.
Pick the single thing from your scorecard that is costing you most. We fix it inside a week, we measure it before and after, and we show you both readings. If we do not deliver what we scoped, it costs you nothing.
The full amount comes off any bigger piece of work you take with us in the next 60 days.
Start with one fix →Questions buyers actually ask.
How much does a website cost in South Africa?+
A new website from us starts at R4,999, and a rebuild of the site you already have starts at the same number. Search and SEO work starts at R4,500, Google Business Profile and review work at R3,500, automation from R7,500, and monthly care is R3,499 a month. Software and AI work are quoted per job because they genuinely vary. Every price is on this page and on the what we do page, because we would rather you knew before you phoned. And if you would rather start small, we fix the single worst thing on your scorecard for R2,950, credited in full against any bigger job inside 60 days.
How long before I see results?+
It depends what we fix. A broken enquiry form or a Google listing is the same week. Speed is the same day we ship it. Search positions take weeks, sometimes a couple of months, and anyone who promises you a position is selling you something they do not control. We tell you which kind of work yours is before you pay.
Do you work with businesses my size?+
Most of our work is with owner run and mid sized South African businesses, where we can speak to the person who decides. We also work with large enterprises, usually on ERP and CRM rollouts, automation that crosses departments, and the change management that decides whether any of it gets used. A job worth R5,000 gets the same method as one worth twenty times that.
What if it does not work?+
If we do not deliver what we scoped, you do not pay for it. That is on the deliverable, never on a ranking, because we control one and not the other. And we measure everything before and after so the answer is a number rather than an argument.
Can I check what you did?+
Yes, and we would rather you did. Every claim we give you carries the method and the date it was checked.
Will you also work for my competitor?+
Not while either of you is with us monthly. While a client pays us monthly we will not do the same work for anyone chasing the same customers in their area, and if you ask us to work somewhere we are already committed, we tell you on the first call.
Do you work with businesses outside Johannesburg?+
Yes. We are in Johannesburg, and we work with businesses across South Africa. Most of it happens over WhatsApp, email and calls, and when you would rather talk to someone, 081 383 2050 rings a person and not a queue.
Four things we put in writing before anyone owes anyone money.
We work with owner run and mid sized businesses across South Africa, and with large enterprises on the bigger rollouts. Most of what makes a digital project go wrong is not technical. It is a price that moved, an account nobody can log into, and a contract you cannot leave. We take those three off the table first. The audit that starts it is free, and everything in it is something you can check on your own phone.
A fixed price, in writing
Every price on this site is a starting price. Anything quoted per job gets one fixed figure in writing before we start, and it does not move unless you change the work.
If we do not deliver what we scoped, you do not pay
The scope is one page, written before anything starts, so there is nothing to argue about afterwards. If what arrives is not what is on that page, you do not pay for it.
You own it, and you can leave
The site, the code, the automations, the hosting and the Google accounts are registered in your name. Care is R3,499 a month and stops on thirty days notice, no minimum term and no penalty. Nothing has to be rebuilt if you go.
We tell you when a number does not move
A report that only ever contains good news is not a report. If a score does not improve we say so, with the date and the method, and what we would do next.
MICROSOFT EMERGING PARTNER · KEITH NGOBENI, PROSCI CERTIFIED CHANGE PRACTITIONER · POPIA AWARE BY DEFAULT · JOHANNESBURG, WORKING ACROSS SOUTH AFRICA
Get your free audit and scorecard.
Send us your website address and we will go and look. You get three scores, the thing we observed behind each one, the date we checked it, the first thing worth fixing and what it would cost. No charge, and nothing to sign.
We go and look ourselves, so this is not an automated report generated the second you press send. It is three scores a person checked, with the method next to each one.